Unlike your company’s office, which may be open from 8 to 5, Monday through Friday, your Business on the Internet is ‘Open to the World’ 24-7, 365 Days a Year. If your customers aren’t local,
being on the web makes it time convenient for people in different time zones. It is your perpetual, electronic catalog that can be updated, changed and edited at any time. A website is easier,
thriftier and with the right website service, quicker to update than printed material. Its capacities are almost limitless, which allows you to offer users more comprehensive information; and
best of all, this will save you money on printing and distribution costs as well.
As a small business owner, you have probably spent time thinking about getting a website, or about overhauling the one you currently have. The real genius of the Internet is that it is universally in-discriminant. Businesses and organizations, regardless of size, are represented on the information highway in the same manner. It is important for you to present your image, aesthetically and effectively.
Your website will be your one chance to enlighten at least some potential customers of your products and services. Your website should deliver a strong call to action. If the primary goal of your small business website is to generate sales, then make sure to include a relevant “call to action” that compels visitors to convert. Perhaps the action you seek is for people to contact you. Better placement of your phone number, email address, business hours, and location, are critical pieces of information visitors need to contact you. Creating a smooth user experience on your website will help you increase sales.
Other essential, informational links you should include in your website are a “Product” or “Service” page that highlights your key offerings, and an “About Us” page that describes your business and mission statement. You may also consider incorporating a ”Testimonials” page that features customer reviews, and a “Press” page that highlights important press mentions. These pages can help you build credibility with potential customers and drive them closer to a conversion or purchase.
E-Commerce advocates should be most cognizant of how Internet exposure enables them to reach new markets and a global audience. You are not just that local small business anymore, and potentially, you may be seen by millions, globally. The Internet is the most cost effective way for you to do business locally, nationally and internationally. Your Internet investment can pay off, every minute of the day. Your website should be your best customer service, sales and marketing representative, all wrapped into one.
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information, and that saves costs by allowing users to download invoices, proposals and important documents. A well-designed website is a great way of instilling confidence and maybe even HELPS you to appear bigger than you are.
A website is a genuine opportunity to sell your products without the expense of rent, electric bills and all of those costly overhead-related obligations. Marketing and selling online is financially prudent and an excellent way to supplement your offline business. Providing secure Online ordering is very affordable! Millions of people are referring to the web and are using companies’ sites to make major investment decisions when they are in need of specialized services; i.e. lawyers, doctors, financial advisors, realtors, etc. In this hurried, demanding world, consumers are anxious for immediate and instant gratification, so give them what they want, when they want it. The materialization of the Internet has provided you with the potential to create some amazing business capabilities.
As is true with any new technology, the weight of its success is measured principally by those who participate. The Internet, accessed by more than 2 BILLION individuals and organizations alike, has proven rapidly, despite its youth, to be an invaluable vehicle of information, especially in the business milieu. Whether your business is big or small, it should be of paramount importance to develop a website and become accessible and viable, on the Internet.
While many businesses, especially small businesses, are feeling the pinch of the challenging economy right now, it is pivotal to view your website development as an investment, rather than an expense. And during these lean times, you may be looking for ways to cut back or relocate your promotional expenses. But cutting back or relocating the wrong expenses could jeopardize the sustainability of your business. Make sure you review your current advertising/marketing campaigns carefully to see which promotional expense yields the least return on investment (ROI) and relocate it to something that has higher ROI.
Today customers assume you have a website; so it is imperative that you keep your website updated and professional. This will ensure you will be able to maintain an ongoing conversation with potential consumers, and ensure that you’ll be competitive with other businesses. ProWeb365: Minneapolis Internet Marketing Services, MN. We can transform your business vision into an effective online marketing website. Contact our Minnesota SEO Company today. For web design quotes, please call 612.590.8080