With limited budgets, small businesses often don’t know how, or where, to promote their website so it’s visible to locals, at a low cost. In this article I will share seven steps to help you do
First, position your phone and email address at a prominent location(s) on your website and highlight it, so viewers can see this information easily. It should be REALLY convenient for customers to contact you if they have any questions.
Second, display your business address and hours on the bottom of your website or on your Contact Us page to let viewers, and search engines know exactly where your business is located.
Third, make a list of keywords related to the products or services you provide and the geographic location(s) you want to focus on. For example, if you provide transmission repair services and you want to target Minneapolis and St. Paul, Minnesota, some essential keywords might be: Minneapolis transmission repair, St. Paul Transmission Repair, and Twin Cities Transmission Repair. These essential because they are the keywords your local customers will most likely use to search for your type of services. If you provided other services, you should also make a list of other keywords related to those services as well.