The domain name you choose is the identity of your organization on the web. It can be nearly as important as choosing your organization’s name; so it requires careful research, thought, and
consideration. Here are some great tips that will help you select a good domain name for your organization.
1. Brainstorm 3 to 5 keywords (or phrases) related to your organization and it’s core services or products
It is helpful to find 3 to 5 terms or phrases that best describe your organization and your core service offerings before searching for a domain name. Once you have a list, you can pair these key phrases and simplify them to create a good domain name. For example, if your organization is an auto repair business, you may start with words like: “auto, auto repair, auto services, vehicle repair,” etc. Then try pairing your business name and possibly your location with your keyword phrases. If your business was name was Luke’s Auto Repair, and it was located in Minneapolis, you could try LukesAutoRepair.com or LukesAutoMpls.com.
Read full article at: Helpful Tips for Choosing the Right Domain Name